This week sees the first shows for the latest immersive film/music/theatre experience from the team over at Secret Cinema, and their first delve into out-and-out horror looks set to be one of their most elaborate productions to date.
The team will be working their magic on Danny Boyle's highly influential 2002 British zombie movie, 28 Days Later. The event will take place at a top secret, and undoubtedly very creepy, London location with a themed screening of the film bookended by immersive interactive experiences. Early murmurs include talk of scrubs, patient identity cards and messages for loved ones, so it looks like they're going all out end-of-days on us. Zombie movies seem like such a perfect fit for Secret Cinema it's almost a shock to hear that they haven't done this before.
The event will be running from Thursday 14th April (this Thursday) through until 29th May, with daily shows and Saturday and Sunday matinees. Tickets are open for booking now and the 'pre-narrative' is well under way over at www.nsh-england.org.uk with faux news clips and posts.
This production is particularly notable for the inclusion of a political stance. In an interesting real world twist, the narrative has been reframed somewhat, with cuts to the 'National Service for Health' supposedly to blame for the lack of vaccination against the Rage Virus. There was no call to overtly, or even covertly, politicise an interactive horror movie experience, but Secret Cinema have taken it upon themselves to use this platform to draw people's attention to a vital British discussion. Kudos to them!
If all goes to plan, I'll be attending this weekend, and I'll be sure to report back in as much gory detail as I can. It's been a while since I've seen the film, but I can't think of a better environment in which to rediscover it. I've got quite the tough stomach when it comes to onscreen violence, but the threat of apocalyptic mayhem bleeding into my surroundings has me on edge already!
Keep up to date with all the latest Secret Cinema: 28 Days Later news via their purpose-built website and by using the hashtag #dontwakeup. If you like what you see and fancy yourself in for a scare, tickets can be booked through the Secret Cinema website. Tickets are strictly for over-18s only, and come in at £64.50 + booking fees for a standard 5-hour show. Concessions rates are available on Wednesdays and matinees, and the standard matinees cut roughly £10 on top of that. For any of you looking to go all the way, a premium VIP package is available for £129 + booking fees.
Check back next week for an update. If I even make it that far...
Images and video materials courtesy of Secret Cinema and Fetch Publicity.